foodstuff works with various food companies from multinationals to local food manufacturers and producers creating recipes to assist in the promotion and marketing of their product(s). Recipes are developed with a focus on the market segment targeted.

Specific attention throughout each project is also directed to the style and format of the print medium. Recipes are developed and designed into a variety of print formats eg recipe leaflets, product brochures, trade presenters, booklets and beyond.

Recipe development -

• aids the introduction of a new food product, ingredient, kitchen tool or appliance.
• elevates awareness of products that may have current low profile, usage or understanding.
• impacts directly and dramatically on sales to targeted market segments.

Mike brings with him a unique perspective as a chef with considerable hands on experience in the variety of markets globally. Foodstuff food styling and recipe development clients include Mulwarra Exports, Meat and Livestock Australia, Nestle Foodservices, Unilever Australia, Campbell's Foodservices and Arnott's Biscuits. The following images have been used in brochures, trade detailers, recipe cards, products labels and food company web sites.

Should you require a complete service for your food marketing activities please see the presentation under the other resources link on the homepage, or click here.